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Branding sessions for creative professionals:  

With so many creative professionals working for themselves these days, it is hard to stand out and separate yourself from the crowd.  The question is, how do you get noticed by potential clients and how do you create an online presence that helps you stand out in a crowded market?

fun personal branding images in the studio

Online marketing leader puts it this way,

“Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.” Neil Patel

executive coach juggling lemons for branding

There are definitely advantages to being a freelance creative building a personal brand.  You can attract potential clients with a lot more personality than a large corporate is capable of doing.

Your personal brand should speak directly to your ideal client and there is no better way to do this than through images that highlight YOU!

Advantages of a personal brand over a corporation:

  1.  Knowing the person behind the brand will put your potential clients immediately at ease.  Especially if you share common interests.
  2. A personal brand can emphasize your unique strengths in the marketplace.  
  3. You can connect your passion with your profession- For example, you love rescue dogs, eating clean and taking care of the environment.  Your images can reflect these passions and help others with similar passions be attracted to working with you.
  4. Publish content to reinforce your credibility
  5. Makes you more approachable, which helps foster trust with clients
  6. Develop your personality on social
  7. You can easily provide support to other like minded individuals by connecting with them on your social channels.  

candid lifestyle image at the beach

At Blue Sky’s we offer several different ways for you to remain in front of your ideal client.

Blue Sky’s Branding collections:

  • Half Day Branding sessions– For your half day session you can include 2-3 different locations that best showcase your brand and your brand aesthetic.  A typical half day session will include 6-8 outfit changes and 50 fully retouched files for you to use across all of your digital marketing assets.
  • Fully Day Session- The full day session is perfect for the entrepreneur that has a clear vision of how they want their brand to be showcased online, who their ideal client is and how to connect with them through compelling images.
  • Annual Membership Session- Our annual membership has been designed for the entrepreneur that is serious about growing their business!  The membership includes a quarterly strategic planning sessions, both photography and some small promotion video clips and up to 365 images edits to use throughout the calendar year.  We will partner with your business and work hand in hand with you to identify and market to your ideal client.
  • Laguna Beach branding portraits on the beach

To enquire about booking a personal branding session with Blue Sky’s Studio click here!

 

The Top 10 Reasons to Book your Personal Branding Session with Blue Sky’s Studio

When you personalize your business with brand photographs, you create trust.  Personal Branding photographs also helps tell the story of your business, your brand and your unique value proposition.  This according to an article in the Huffpost.

In today’s visual world, you shop first with your eyes, and potential clients make purchasing decisions based on the first impression our images make online.   You personal brand should influence the way your ideal client thinks about your business or brand. Your personal brand images can have a huge impact on your business and on the bottom line.

CEO portraits

Your custom photography library is an asset, so how do you best use that asset?

  1. Create a library of images to pull from based on categories to make images easy to locate.
  2. Place images throughout your website, and rotate these images often (this will also improve your SEO)
  3. Use them in posts on Facebook, Instagram, LinkedIn, Pinterest or any other platform that you use.
  4. Place them in your newsletters and email blasts
  5. Use them in Press Releases about an even or new offering your business has.
  6. Refresh your profile pictures every few months so that people see a new image of you.
  7. Use these images to submit to magazines when they do articles on you or about your company (that way you can decide on which are the best images of you and you are not at the mercy of their photographers).
  8. Submit images along with your bio when you have a speaking engagement
  9. Put an image of yourself in your email signature line
  10. Put images on yourself and your brand in your printing marketing material.

Let me give you a quick example of a personal branding session for a CEO of a large home design company.

Corporate Headshot CEO

My friend and client, Shirin was featured on the cover of a Franchising magazine.  She was disappointed with the images the staff photographer took of her. Her main issue, was she did not feel comfortable with the magazine’s photographer.  He did not give her any posing direction or help her get the best expressions.  

I suggested we schedule a Blue Sky’s personal branding session for her, so in the future, she would have an entire library of images to present her Public Relations firm.  We ended up scheduling the session with her, her executive team and a videographer for an entire day. The result was 150 amazing images that she could use throughout the year to promote herself and her company.  In addition, Shirin was able to select the images that she liked the best and give me direction for retouching to make sure she was happy with every image. Finally, because we did the session in one day, instead of several different sessions, she saved time by only having to have professional makeup and hair done one time. 

Here are just a few images from her session.

modern corporate headshot Modern branding session Personal branding for a CEO Modern headshot Headshot in office Orange County headshot

We have several new collections available for a personal branding session.    We have one hours sessions, full day sessions or a annual membership.

Here are some additional posts on Personal Brand Sessions:

Is personal Branding photography right for you?

Creating a Personal Branding Library

Is A Personal Branding Session right for you?

To book a consultation with us, click here.

January Personal Branding session Promotion: New Year, New You

Are you ready to feel absolutely amazing in front of the camera? Do you want the world (and potential clients) to see the very best version of you and connect with you on a whole new level? Then book your personal branding session with me and let me teach you how to look and feel your very best in front of a camera! The end result will be an entire library of images that you can use over the next month or even year, to help promote your personal brand and your business. Increase your visibility by posting personal brand images of you and telling stories with these images that help you connect with your ideal client. It is the best way to help your brand stand out in a crowded market.

Personal Branding Phography_ 1 Personal Brand photography 2 Personal Brand Photography 3 Personal Brand Photography 4

LA personal branding session

A library of personal branding images

To use across all of your marketing material, shows who you are to your clients, beyond what you actually do for a living.  Let’s face it, people do business with people they feel most connected to.  If you are ready to update your look and book a personal branding session, click here

Sessions include the following:

  • 3-4 clothing looks
  • Location of your choice (Best Laguna Locations)
  • Professional hair and makeup for the ladies
  • & (1) Matted 11×14 print

Promotion price: $279.00, regular pricing $548

**Space will be limited to 15 sessions, so if you are ready for an amazing experience and gorgeous photographs, book now.  Offer expires Jan 31 and must be shoot before Feb 28. To book, click here.

Are you a blogger, influencer or corporate leader that needs enough magazine quality content to post daily?

Blue Sky’s is now offering a full day collection that include 6 hours of photography, multiple wardrobe changes professional hair and makeup for women and 150 fully retouched images.  Need even more content?  We are also offering a annual membership program that includes 3 full day sessions a year.  The membership is paid monthly, to help make it easier to include in the corporate budget.  To get more information on either of these sessions, please call us at 949-510-3862.

I am excited about creating lots of different brand images that help my clients build the business of their dreams.

 

 

Headshots Orange County:   Is it time to update your personal brand with new portraits that truly represent to your clients who you are and what service you provide?  We would love to work with you to create a custom session that lets your brand message shine.  Check out our new style guide that walks you through everything you need to know to create amazing portraits that get you noticed.

Click an image below to enlarge the style guide: